. .
PUBLISHING • MARKETING
MANAGEMENT 		... . Tips For Better
Association Publishing		  
  Q: “Why isn’t Coca-Cola advertising in my association
  publication? My members drink soft drinks.”
   
  A: Large distributors do not normally
 advertise in association publications because
   
Let us tailor a
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For more information,
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Jared Hensley

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jhensley@
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    it is not distributed to broad consumer markets. You should
concentrate on a narrower targeted field. Some other
ways to increase ad sales are:
   
   

 

· Prospect and target the most effective potential advertisers
in relation to your association.


· Consult other publications serving your industry for potential
prospects.

 

· Have an experienced Sales Team that has an extensive
knowledge of your publication and its value as an
advertising medium.


· Send your sales people/advertising managers to Sales Seminars
to increase their knowledge on the latest techniques, as
well as to refresh what they already know.

 

· Be unique in your approach towards advertisers:
Telemarketing, E-mail Blasts, Letters, Trade Shows, and
Online Banner ads are all great ways to Market your
publication to making it something that advertisers will
want to advertise in.


 

These tips provided to you by Rector-Duncan, Inc.

Before you make your next outsourcing decision, call Rector-Duncan at
512.454.5262 or visit our web site @ www.rector-duncan.com

   
 
           
  About Rector-Duncan: Since 1969, Rector-Duncan has provided
organizations with cost-effective business management services and high
quality communications products such as magazines, newsletters, and
electronic interactive media.
(www.rector-duncan.com)
 
  Our philosophy is simple: Provide personalized, creative results and produce services on time and within budget.
    Any "Joe Company" can profess a philosophy, but our
long-standing client relationships confirm that we live by ours.
If you ask our clients, and we hope you will, you should hear a
recurring theme — Rector-Duncan has a reputation for know-how,
diligence, and integrity.